Lead Designer on the refresh of the marketing collateral, conference booth, and website.
CHALLENGE How to explain the importance of the project to the stake holders.
KICKOFF ● where is the brand going ● what are the events for the year ● Let's make the new website happen ● Create a Innovation Folder for Conferences ● who is responsible for copywriting
THE IMPACT Making ASO Worldwilde feel updated and modern. More attractive to retailers like Target, Amazon, or big licensors like Marvel, Universal... (sadly the new website is still not live)
CREATION PROCESS
ASO Old Website
The Website is outdated, information wise, product wise as well as technology capabilities.
