Lead Designer on the refresh of the full decorated first-aid line for Emoji for the major USA and Canada retailers.

Premium bandages with an antibacterial agent that kills bacteria, and an advanced non-stick film that will not adhere to the wound during removal.  Emoji bandages provide a comfortable fit and cover wounds to help them heal.  Top-quality product.
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CHALLENGE
How to create the customer envie to always want a new box, like if they were trying to collect them all

KICKOFF
● What emoji is top preferred
● How many sku do i need to create
● What store is it going in ( 14 stores)

HOW WE GOT THERE
We created 4 differents front faces of boxes for the premium SKU, a version of the $1 ben of target and DollarTree, as well has a multi sku for Costco. After research of the favorite emoji and which one would create the most contrast on the shelf we created mockups, went to present them to the Licensor at the Licensing Show in Vegas.

THE IMPACT
The emoji SKU entered the first week at a sale of over 25 000 box sales which brought the brand back on the top 10 preferred brand of licenses bandages.
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