As the Designer, I led the full creative overhaul of our brand identity, crafting a cohesive and impactful visual language across all channels. I developed a strategic brand book that outlines core design principles, and I wrote an optimized sitemap to enhance the user experience. Additionally, I designed and coded the website on WordPress, ensuring a seamless and responsive digital presence. My role extended to creating printed marketing materials and digital ads, aligning every touchpoint with our brand's message and goals. This project exemplifies my commitment to detail, from strategy through to execution, delivering a unified and engaging brand experience.