Art Direction: Pauline Forgeard-Grignon Motion Designers: Wojciech Betlej Copywriters:
After creating the moodboards and client approval. I managed the storyboarding and Art Directed the motion team for full 3D production of the TV spot.
CHALLENGES Create a new 360 campaign for Kids Binge a Palooza, theme is beach but needs to be different from 2021 beach look.
KICKOFF ● Beach theme and attraction park ● Kids cartoon ● "tonage" of programming content ● Organize content by sections, on demand, free previews, movies, shows, dish scapes... DISCOVERY The client wanted the beach but we were able to push the envelope to attraction park at the beach;)
THE IMPACT Watch a bazillion movies and shows live and On Demand during the summer! Every year we pull in an event to support the end of school year and beginning of summer to DISH current customers.
OTHER DIGITAL DELIVERABLES
360 CAMPAIGN Once the theme of the TV commercial is finalized, we use all iteam for the different deliverables, Social media, emails, standby screen on TV, and a landing page.