Balanced successful delivery of day-to-day design while spearheading execution of CEO’s strategic growth initiatives. Rebranded the company to expand from a single product offering to a suite of software products for brands such as Southwest Airlines and FedEx, as well as other clients. Created effective brand marketing and advertising materials for multiple mediums such as short films and video user manuals, tradeshow designs, booklets, brochures, and presentations. Led UI/UX, and coding of Optym website to promote the product pages and increase conversions. Forecasted annual marketing budget and planned the company needs, resources, and marketing tactics.


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