Republic Wireless by DISH
BRAND
Republic Wireless by DISH
DELIVERABLES
branding / Web / social media / print / digital  
Collaborators
Art Direction: Pauline Forgeard-Grignon,
Front End Team: Rachel, Kim
Introducing Republic Wireless by DISH, a wireless brand tailored exclusively for DISH customers. We offer great value, best-in-class coverage, and the same award-winning customer service delivered by DISH and our partners.

With a highly-competitive price point for unlimited data, no contracts, fast and reliable nationwide coverage on a top network, and a 30-day money-back guarantee, it is easy for new and existing DISH customers to make the switch to Republic Wireless by DISH.


CHALLENGE
Designing a website from a brand DISH NETWORK acquired. What can we redo and what do we have to keep the same due to technical restriction. How to redesign a site on a platform that did not allow a lot of custom design, implement the current DISH NETWORK DSM, work with other team i had not worked with before in the enterprise.

KICKOFF
● Current brand discovery
● Brand re-direction
● Website constraints
● Site map
● Customer Journey
● Marketing plans (social media, emails, website phone plans, digital ads…)

HOW WE GOT THERE
After multiple change on the brand direction and strategies, we landed to stick with the DISH NETWORK branding to keep the customer in one spot.

THE IMPACT
Provide low cost wireless options to our customers, one stop shop for TV and phone.