BRAND
OPTYM build decision automation and optimization solutions to improve utilization of assets and resources.
Breakthroughs in optimization with latest computer science techniques and have developed a secret sauce to solve optimization problems. Our solution approach consists of modeling the movements of entities (planes, trains, trucks) in time-space networks and developing specialized algorithms that optimize these movements.
When
November 2013 to march 2016
DELIVERABLES
Branding, UI/UX, various presentation templates, Interior design, events, experiential, social media and various print materials.
OPTYM values —Innovation, impact, integrityOptym used to be a start up called "Innovative scheduling". When I arrived on the team we were 37 in 2013 then grew to an international company of 245 by 2016. The marketing team was a copywriter, myself and the art director reporting directly to the CEO.
In the first year I lead the
rebrand of the company, designed the
U.S. Headquarter multi-cultural spaces and managed the built, brought the design team to 6. I had my own intern that became full time. We used to have 3 products and started building UI for 4 more. Then we moved in the U.S. headquarters everything got faster and bigger. I forecasted annual marketing budget and planned the company needs, resources, and marketing tactics.
Thinking bigger, I recruited one of my schoolmate from France, we added a 3D modeler, an additional copywriter, a social media manager, a digital designer. We created effective brand marketing and advertising materials for multiple mediums such as short films and video user manuals, trade-show designs, booklets, brochures, and presentations. Led
UI/UX, coding of Optym website to promote the
products pages and increase conversions. To add to that I led the design of the
India Headquarters remotely.
My goal has been to grow company recognition in the B2B resulting in signing on bigger contracts with FedEx, southwest, etc... for personalized transportation software creation. As we increased revenues and client diversity our AI grew and partnership with other software company happened.
