BRAND
ASO Group has been a worldwide leader in the manufacturing and sales of first aid products for more than 60 years. ASO is the second-largest producer of adhesive bandages in the world, and is one of the nation’s largest suppliers of wound care products, both in private label first aid and medical markets.
When
Mars 2016 to July 2018
DELIVERABLES
Product development, packaging, various presentation templates, product photo shoot, a new website, display, and various print materials.
ASO Go-to market strategy — innovation, category management, quality and contract manufacturing. I worked on different first aid product like bandages, nasal dilators, licensed bandages, wound care, first aid kits and foot care.
My daily work was split between user research and testing on product innovation, corporate branding, packaging, product illustration, product pictures and displays for our major customers, including Target, WalMart, CVS, Walgreens, and Costco.
I owned relationships with creative departments, developed art, and art directed for Hasbro, Universal, DreamWorks, Nickelodeon, Warner brothers, Saban, Mattel.
Kept projects on timelines for QA/FDA approvals and production budgets.
My goal has been to optimize family-friendly product design, through user research and testing. Create brands that will transparent trust from mum, family friendly in effort to increase visibility on shelves, in results of higher sales.
